For the Love of Digital….My 3 Favs

Ultra-luxury…Upgraded by Chance? Or, Not?
Some of us can never imagine a flight like this. 24 mil viewers during the last couple of weeks have virtually experienced this ultra-luxury Emirates Flight from Dubai to New York thanks to the first-class upgrade for Social Media Star, Casey Neistat.

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Casey Neistat’s latest journey

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.

There’s a drinks bar that magically slides out of the windowsill at the push of a button. There’s a cooked-to-order menu that includes 21-year-old scotch and caviar. There’s all kinds of swag, including slippers and pajamas, and a chair that converts to a bed (complete with a flight attendant to make it). Set largely in a secluded pod with a set of mechanical doors, there’s also the centerpiece—a five-minute shower at 43,000 feet above sea level.  …more

How did Excedrin win at the Presidential Debates?
Tweets with #DebateHeadache caused the twitterverse to buzz with 46,000 tweets in just one day.  A jump of 3100% in mentions.


According to Adweek, Excedrin, the pain reliever, was trying to poke a little fun at how agonized and obsessed the American public has become with the presidential race between Donald Trump and Hillary Clinton, as the GOP and Democratic nominees were set to do some verbal jousting once more in their third and final debate later on in the day. (Adweek)    …more

Mobile Shopping Says Bye-bye to Brand Loyalty!
76% of shoppers will buy another brand based on mobile Google Search results. Fickle or Savvy?


  • About 25% of U.S. mobile video viewers utilized YouTube before purchasing while they were at a store or visiting a store’s website.
  • In July, mobile searches related to “unique gifts” increased more than 65% while mobile searches related to “cool gifts” jumped 80%.
  • 76% of mobile consumers who searched for something nearby visited a related business within a day, and 28% of those searches result in them buying an item.  (Adweek)   …more


Related article:

Mobile Shoppers and Their Habits

UPS Study says avid online shoppers are making more than half of their purchases with e-Commerce. For the first time, consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online shoppers by United Parcel Service     …more